Unfair Competition & Competitor Violations
When competitors buy their edge by breaking the law
You play by the rules - your competitors don't? We make sure that breaking the law stops being a business model on Amazon.
The Problem
You know the pattern. A new seller shows up in your category, sits at 400 reviews and 4.9 stars after three weeks, and sells 30 percent below your purchase price. You report it to Amazon. The answer: the case has been reviewed, no violation could be found. The seller stays. Your Buy Box is gone.
Fake reviews: Bought or swapped reviews distort rankings and buying decisions - Amazon catches only a fraction of them. Product safety: Goods without CE marking, without a responsible person in the EU, without warnings - cheaper because the obligations are simply ignored. Misleading claims: "test winner", "original", invented RRPs and discounts that never existed. Unpaid VAT: Sellers who simply save themselves 19 percent - a price advantage no honest seller can match.
Each of these violations is actionable under German unfair competition law (UWG): whoever gains an edge by breaking the law acts unfairly. But that doesn't help you as long as your report goes nowhere in Seller Support and the violation keeps costing you sales every single day.
When We Step In
- We are a law firm specializing in Amazon and unfair competition law. We don't come to explain how to fill in the report form. You've already done that.
- We step in when: Amazon ignores your infringement reports and violation notices or dismisses them with boilerplate replies.
- The competitor is legally reachable: cease-and-desist letters, preliminary injunctions, claims for injunctive relief and damages under unfair competition law - including against sellers abroad via their responsible person in the EU.
- Amazon itself is under an obligation: As a platform, Amazon must respond to substantiated notices under the Digital Services Act and product safety law. An attorney letter to the legal department creates a different dynamic than a ticket.
Timeline: Immediate processing possible
Professional legal support
Frequently Asked Questions
What You've Already Done - and Why It Wasn't Enough
Filed a report via "Report abuse". Made a test purchase, uploaded photos. Used Brand Registry. Contacted the competitor directly. And still: the seller keeps selling, the reviews stay, and so do the prices. Amazon handles seller-versus-seller reports with kid gloves - without legal pressure, little ever happens.
Is It Worth It Financially?
In most cases, yes. Claims for injunctive relief and damages are directed at the infringer, who as a rule must also reimburse the costs of a justified cease-and-desist letter. We give you an honest upfront assessment of whether your case holds up - and when a report to market surveillance or the tax authorities is the faster lever.
When Should You Bring in a Lawyer?
As soon as a specific competitor is demonstrably taking sales from you and Amazon doesn't react. The longer a violation runs, the harder the damage is to quantify and the more entrenched the seller becomes in the rankings. Secure the evidence, then act.
Need help with this issue?
Contact us for a free initial consultation. We analyze your case and show you the best way forward.
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